WHY ADK? / Challenger
Conventional wisdom may work for category leaders, but chasing one down takes a massive undertaking. This is why we need to be the force that never stops challenging. It's a leaner, more agile approach powered by people that never sits still. We are always looking for an edge to help brands avoid 'me too' work.
This is the key driver that has shaped our growth from a single entrepreneur to a global agency of 3,000+ skilled professionals.